How to Become an SEO Expert

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Becoming an SEO expert requires gaining a thorough understanding of Search Engine Optimization (SEO) and how to use it help websites increase visibility and web traffic. SEO is the science of using specific keyword, content, and advertising practices to improve the search engine ranking of a website. SEO experts are often highly trained in the factors that search engines use to rank the value of existing and new sites. According to the Bureau of Labor and Statistics, by the year 2020, the demand for web developers such as SEO experts will increase by 22 percent.[1]


Web Developer.jpg

Flickr: lejoe
Education Specialized training
Starting pay $35,000[2]
Median pay $60,000[2]
10 yr growth Faster than average: 22%[1]
Related professions Computer software engineer
Author Selena Robinson
 

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Contents

SEO Expert Job Overview

Companies often hire SEO experts to help them improve their websites' rankings in major search engines.[3] Consultants can use their knowledge of search engine ranking techniques to make recommendations on how websites can climb in the ranks. The ranks at which search engines list websites are important, since these positions often determine how many people will see the website as a search result and then visit the site.[4]

SEO Expert Skill Requirements

The business of providing SEO consulting to a company requires quick thinking, a strong knowledge of Internet trends, and a willingness to adapt to changing business practices. SEO experts also need to be comfortable with the technical aspects of operating and maintaining a presence on the Internet.[5] Social search results, which are results tied to brand mentions on social networking sites such as Facebook and Twitter, are increasingly important for SEO. As a result, most SEO experts maintain visible social networking profiles and accrue a large number of followers.[6]

SEO Expert Education

An SEO expert is not obligated to complete a formal college education, but a person who wants to work in this field does need an extensive knowledge of computer and web programming. As a result, an associate's or bachelor's degree in an IT major such as computer programming may be helpful.[7] Since SEO consulting often involves writing excellent content, a degree in English or Technical Writing may also be valuable for an aspiring SEO expert.[8] Above all, an SEO expert should be willing to adapt to new rules and updates that are implemented by major search engines such as Google and Bing.

SEO Expert Training

No matter how well versed a person is in SEO techniques, he or she will need to complete continuing education on a regular basis. Doing so helps SEO experts keep up with changing requirements for inclusion in search engine ranking.[9] Several free SEO training courses are available online that can help SEO consultants learn how to adjust their content and marketing for maximum visibility. Since different search engines may use specific criteria for search engine rankings, it is important to learn the way that each search engine crawls the web for new content and chooses how to rank it.[10]

SEO for Startups

A Google webmaster offers a few SEO tips for startups

Also See: How to Become a Computer Software Engineer, How to Become a Graphic Designer, How to Become a Database Administrator, How To Become a Network Administrator, How to Become an Entrepreneur

References

  1. 1.0 1.1 http://www.bls.gov/ooh/computer-and-information-technology/information-security-analysts-web-developers-and-computer-network-architects.htm
  2. 2.0 2.1 http://moz.com/blog/seo-salaries-how-much-should-you-make
  3. http://www.massscape.com
  4. http://www.robertwalters.com.au/marketing/career-advice/so-you-want-to-be-a-SEO-specialist.html
  5. http://www.seoworks.com/seo-tools-tips/consultant-skills-strengths/
  6. http://mashable.com/2010/11/20/job-search-seo/
  7. http://www.jjc.edu/academics/divisions/career-technical/cios/cis-mis/Pages/computer-programming.aspx
  8. http://www.regent.edu/acad/undergrad/academics/degree/english/
  9. https://support.google.com/webmasters/answer/35291?hl=en
  10. https://support.google.com/webmasters/answer/70897